Media Relations Training


With over 75 years of combined media relations experience, Both Sides Media offers completely customizable training session to meet the specific needs of your organization.  Through our Media Relations Training courses, we will provide you with a better understanding of how the media works and what makes a good news story, all while keeping you on track with the delivery of your key messages.  Interview techniques, re-direction techniques, and interview styles are key elements of ensuring your media relations success.  Contact us to discuss the needs of your organization, or ask us about our:

  1. half day introduction to media relations course
  2. full day media relations boot camp
  3. two day media overhaul

Both Sides Media Consulting Group was founded by Benjamin Morgan and built on the relationship that he developed with a local media personality, Andrew Schultz.  Benjamin and Andrew were often seen during the local morning news delivering stories of interest and key messages in a light-hearted and meaningful way.

“I have attended several media relations training courses”, says Benjamin.  “Although, they may have delivered interesting content and taught media skills, they always seem to have neglected the importance of relationships – Media Relationships.  Learn from our success.”

The Both Sides team is comprised of working professionals who have all connected with each other while working in the Calgary and area media-scape.  They are passionate about what they do, and want to share their success and “lessons learned” with you.  Learn more about the Both Sides Media team.

Both Sides for web logo