A crisis is often an event that occurs suddenly, unexpectedly, and needs your immediate response. A crisis may manifest as a natural, man-made, scandalous, or a conflict event. It can threaten the reputation of your organization. Your response may not only preserve your organizations reputation and credibility but can also hold the potential to enhance.
Not being prepared for a crisis, can be a crisis in itself. Without a crisis communication plan, your organization is at risk.
The Both Sides Media team can help your organization identify key areas of risk and assist you in developing a comprehensive strategy to respond to a crisis event.